Advertising Makes KDP worth It

Capture In spite of all the complaints you hear out there, Amazon’s KDP select may still be worth it. And as the title suggests, that’s for one reason – advertising.

I’ve played with ads for my books on Goodreads and Facebook, but the success has been unimpressive. Amazon, however, makes sense. Only KDP books can be part of it, so you know right there who your competition is.

So how does it work? (more…)

Signing with a Publisher

Signing with a publisherIt’s been about two weeks now since I signed with my first fiction book publishing contract, and now I am preparing to possibly sign with a publisher for one of my non-fiction books. It is an exciting time, and I want to bring up some considerations for others at this crossroads.

1. Freedom versus collaboration

When self-publishing, you take on a lot of the risk, but you also have freedom. You can do price promotions when you want, decide on your cover and all that jazz, but you have to be serious about the details. Plus, you can publish immediately! Small presses take anywhere from 3 months to 3 years to get your book out there.
When working with a publisher, there is a risk that they may do something you don’t like, but it’s also more likely that they have a better idea of what they are doing than you would if you were to do it yourself.

2. Marketing and cross-discoverability

 Having someone out there with a known name marketing your book will likely lead to enough sales to make up the difference in royalties you’ll be losing to your publisher. However, I have heard a lot of stories of small-press publishers NOT doing any real marketing – so make sure to know what you are getting into.
There’s a chance that, when publishing with a traditional publisher, someone may discover your book by clicking on another book by your publisher and going to their website.

3. You can always self-publish other books

 Just because you go with one publisher, it doesn’t mean you always have to go that route. But beware that a lot of contracts will have stipulations, such as the right to consider your next book. Some authors prefer to be self-published, others traditionally published. Some, as is the case with me, like the idea of being a “Hybrid Author,” both traditionally- and self-published. It’s like splitting in Blackjack (is it? I actually don’t understand the game that well, but you get the point).

4. Traditional publishing still carries more weight

 Some of us may not like to admit it, but traditional publishing still carries a certain level of prestige that self-publishing may not. Yes, most people just see your book on Amazon (Nook, etc.) and think it’s awesome you published a book, but if you meet someone at a writers conference or agent pitch fest or whatnot and they ask if you are self-published, you may see interest drop when you say yes. That used to be me (sorry!). My co-blogger here shared stories with me as well, where she met folks who said skeptically “Oh, you’re published?” and only showed real interest when they learned she wasn’t self-published. Unfortunately, a lot of people self-publish works full of issues, so you can’t totally blame the skeptics.
So if it’s the prestige you are after, considering going traditional with at least one of your books.
If you would like to follow my book publishing progress, you can find several of my self-published novels on Amazon, to include Teddy Bears in Monsterland and Back by Sunrise. My literary novel Mohira will be published when the publisher is ready!

Adapting your Book to Audiobook

Teddy Bears in Monsterland: An Urban Fantasy Novel: Teddy Defenders, Book 1 | [Justin Sloan]Why would you just sell your book in ebook or print, when you could sell it as an audiobook? Maybe your answer is that you have no idea how to get your book into audiobook format. If that’s the case, there are a couple of choices, but the one I like is ACX.com.

I recently released the audiobook for Teddy Bears in Monsterland, my preteen novel of a teddy bear that goes into the lands of monsters to save his boy who was taken in the night. And guess what? The process was easy. ACX is like a big brother program, pairing us up with amazing (potentially) narrators and holding our hand along the way.  (more…)

Is Amazon the New Blog Platform?

Are you blogging or are you writing a book? Why not both!

This year marked another year at the San Francisco Writers Conference, and I had a great time. One topic that was raised in a conversation with some attendees was the idea of Amazon.com as a place to blog. What’s that, you ask? Amazon is a place for books! This is what I mean – I don’t mean posts blogs, but take your blog ideas, and expand them into books. Yes, but many of those books are Level 50 blogs (video game reference), as you will see especially in the $0.99 books.

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Veterans and Creative Writing

Episode-39Justin-SloanWhen we think of post-military careers, “creative writing” isn’t always the first thing to come to mind. But that’s what writing is for our own Justin Sloan.

He was recently interviewed for a One Bold Move podcast (link below) that focused on his transition out of the military and into a life of creative writing. But for Justin, it’s not so much about choosing creative writing.  It’s about (1) How to discover your passion, and (2) How to follow your passion.

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Author Interview: Will Wight and the Travelers Gate Trilogy

The Crimson VaultAs a Christmas present to all of you, I would like to share my interview with Will Wight, the author of the Travelers Gate trilogy. It makes sense for me to share this with you all today, because Will is offering a Christmas discount on the second book in his trilogy, The Crimson Vault. He also has his next series coming out soon, and the cover looks amazing (Of Shadow and Sea). To add extra candy to the stockings, my book Creative Writing Career features his interview and many more, and is also on a Christmas sale for $0.99. So treat yourself to some Christmas magic and pick up electronic copies of both of our books and enjoy some wonderful reading this weekend.

Will went straight into an MFA program from undergrad, published the first book of his trilogy, and has had some success working as an author. The result of his drive to write was that he did not have to find a mediocre desk job like many of us have to do in order to pay the bills—he is a writer who pays his bills through his writing. We have much to learn from Will.

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Write Everything: Get Discovered

adaptingHave you considered turning your novel into a screenplay? How about a graphic novel? Video Game? Many writers out there find that dipping their toes in multiple lakes leads to a greater chance of success, and if nothing else it will lead to more discoverability.

Take for example, the first question I ask of Allen Warner (below), in my interview with him that you can find in my book, Creative Writing Career. Allen’s journey included a screenplay, a short story, and the published graphic novel series. And the screenplay was optioned! This likely would not have been possible if he just sat back and wrote the novel version.

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Interview with a Publisher, Tomiko Breland

Tomiko BrelandToday I am happy to share my interview with Tomiko Breland, who I had the pleasure of meeting at my time in the Johns Hopkins MA in writing program. Tomiko is a fiction writer and an Associate Publisher at The Zharmae Publishing Press. She won the Ploughshares Emerging Writer’s Contest and is working on a novel. Additionally, she has an editing/graphic design/freelance business, called Paper Star Editorial & Design.

(If you would like to read more interviews, check out my book that will be coming out late November on how to position yourself for a creative writing career. To get on the mailing list, contact me at SloanArtst@gmail.com)

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