As a follow up to Writing for SEO: Does it Ruin Good Writing?, I’d like to illustrate some painless tricks to elevate your Search Engine Optimization that will have minimal impact on your article content or writing style.
Give Search Engines Information about Your Image(s)
Two easy SEO tricks are setting your image file name and image description. When you place an image on your page, the source code of your post offers text for search engines to evaluate. If you upload an image with the filename of pic.jpg, Google finds no added value in that.
If your image is directly related to your content, help search engines out by giving your image a relevant file name. For instance, if your post is an interview with author Stephen King, your image file name should be something along the lines of Stephen-King-Author.jpg. (This is especially true of your own author photo. Always name your photos with your full name followed with the word “author.”)
When you upload and select an image to place in your post, you also have the option of setting a description for it. Most platforms call this an “alt text” or “alt title.” By including your key word phrase in your alt tag, you give Google reason to believe that your image is relevant to your content.