Writing for SEO (Search Engine Optimization) can help our content reach a maximum number of readers. But, on the other hand, we’ve developed our craft so that when readers do find us, they’ll want to read more. Do we really want to alter our writing?
‘‘ search-engine optimization
the methods used to boost the ranking or frequency of a website in results returned by a search engine, in an effort to maximize user traffic to the site… (Dictionary.com)
Does writing without regard to SEO limit our audience? Will writing for SEO ruin our craft?
The answer to both is, “it depends.”