The Wonderful World of Blog Tours
On a blog tour, a book goes on a virtual trip with just a note from its author, usually around the time a book releases. A publisher or author sets a up a time period for the “tour” and sends out pitches, asking various book bloggers to choose a day during that time to review or highlight the book.
How do you hug a book blogger? By visiting their site!
Why Book Bloggers Matter to Writers
They are PR Friendly
A good book blogger can be a public relations dream come true. While they’re reviewing a book, they have a nice, big photo of the cover, the author’s headshot, and the author’s website and social media links. Most of them have a significant following, so they can get the word out efficiently, especially if they like your book.
Their reviews are not simply posted on their blogs. Many of these bloggers also post their reviews on Amazon and Goodreads. Because reviewing is what they do, the reviews are well-written.
Writers Love to Read
We (us writers) are book lovers. We’re always looking for good material. Book bloggers are like a Match.com for readers. A good book blogger that reviews books in the genre you like to read can save you all sorts of time and turn you onto new authors that you’ll love to read.
How to Find Bloggers for your Book
“Research” is the short answer. You need to find book bloggers that enjoy reading your genre and have time to review your book. Directories, such as the Book Blogger Directory, can help you find candidates. You can also use Google to find bloggers to pitch. Try searching with “[Your Topic] book review.”
Read bloggers’ webpages and study what they enjoy. The better the match between your book and the blogger, the higher the chances are of a positive review. Many book bloggers will have posted policies. For instance, if they post that they only review professionally edited self-published books, make sure they know that your book has been.
As with any query, keep your pitch short, but highlight why you think the blogger will enjoy your book and give them a quick synopsis.
Where to start
Try any of the fabulous book bloggers below. They come from a variety of backgrounds, but I didn’t just pull their names out of a hat. These generous bloggers are all participating in the Memories of Me: A Complete Guide to Telling and Sharing the Stories of Your Life blog tour. However, that doesn’t mean that non-fiction is their favorite genre. You might just find a match for your book as well.
Check them out. You’re sure to find other great books to add to your list of books to read. (Just make sure Memories of Me stays at the top of your list!)
Mindy Holt of LDS Women’s Book Review
Mindy is a native Utahan, wife of a Firefighter and a mom to three fabulous girls. She has been blogging/reviewing books for over 4 years. Mindy served as the 2013 Whitney Awards President. Her favorite genres to read/review are Middle Grade and YA, but is open to anything clean.
Lorraine Reguly of Wording Well
Lorraine is an English teacher and a Canadian-based freelancer who offers writing and editing services. Some people know her as Freelance Lorraine, and she’s a soon-to-be self-published author who is also working on her memoirs.
Wording Well offers book reviews and interviews, writing and blogging tips, a free planner, and Lorraine’s posts about her personal experiences.
Shelli Proffitt Howells of Shelli Proffitt Howells
Shelli Proffitt Howells is a creative writer, happy wife and mother of six children. She also writes non-fiction articles focused on faith, family, parenting, relationships and health. Her writings reflect her approach to life—each is a journey with a little bit of heart and a little bit of humor.
Her site offers non-fiction, flash-fiction, a writer’s tool box, and book reviews and highlights.
Donna McBroom-Theriot of My Life. One Story at a Time.
Donna describes herself as writer, book reviewer, story teller and Southern lady. (In that order!) Most days you’ll find her out on the front porch swing, with dogs at her feet, a tall glass of sweet iced tea close by, and a good book. That’s life in the South!
In addition to book reviews, her site features guest posts, spot-lights, giveaways and Donna’s own stories.
Heidi Grange of LDS and Lovin’ It
On “LDS and Lovin’ It,” Heidi reviews “clean” books and shares a little about her religion.
Yolanda Johnson Bryant of The Author’s Hideaway
Yolanda M. Johnson-Bryant is an author of women’s fiction and women’s non-fiction, freelance writer, columnist, editor and ghostwriter. In addition, she is a literary, social media, marketing and branding consultant.
Her site is “a resource sanctuary of sorts for readers and writers.”
Melanie Valderrama of Mel’s Shelves
In addition to reviewing books, Melanie home schools and works part-time for an attorney. She loves to read all kinds of books, from clean romance to suspense to fantasy to self-help (no horror or erotica). Books allow her to travel to other places and live vicariously through others.
Stephanie Connelly Worlton of Kreating Krazy
Stephanie describes herself as author, designer, rambler and one krazy mama.
She’s a nature lover, seasoned Camp Director, an avid Scouter, and a devoted youth leader. In addition, she has a lot of creative talent: writing, organizing, interior design, carpentry, and painting.
In addition to book reviews, her site features information and resources about Stephanie’s other passions.
Vicky Brinius, the Deal Sharing Aunt
Vicky’s not just a book blogger. She shares great buys, hosts giveaways, features cover reveals, and reviews books.
Jinky of Jinky is Reading
Her site has book information, reviews, and spiritual uplifts. In 2013, she was in the top 1% of reviewers on Goodreads.
Brooke Berry of Brooklyn Berry Designs
You can find beautiful home design ideas on her site in addition to her book reviews.
Diane Tolley of On the Border
Diane was born and raised on one of the last of the great old Southern Alberta ranches. She experienced a way of life that is fast disappearing now. Through her memories and stories, she keeps it alive. And even, at times, accurate . . . Oh yeah, and she reviews books.
Her “On the Border Site” features her memories and stories and book reviews.
Caren Rich of CKRich.com
Caren grew up in a small southern town. Since leaving the teaching profession she has accumulated countless tales rooted in the South’s rich history and culture. She recently gave up book-reviewing to focus more on her own writing.
Her site has her own stories as well as short writing prompts for other writers. She’s taking part in the blog hop by allowing this displaced southerner to guest post with a prompt of her own.
Chrissy of Every Free Chance
Chrissy is a stay-at-home mom with three kids who reads every free chance she has. That includes while folding laundry, feeding the baby, and standing in line at Target. She’s an eclectic reader; she likes chick lit, YA, general fiction, NA, women’s fiction, some memoirs, nonfiction, and paranormal.
Her site includes book reviews, interviews, guest posts, giveways, and spot lights.
Shauna Wheelwright of I Love to Read and Review Books
Shauna reads a lot and works in a bookstore. She also loves to write about good reads. Becoming a book blogger was a natural fit for her. Shauna’s other passions include her family, family history, singing and crocheting.
Her site is called “I Love to Read and Review Books.” ‘Nuff said.
Paula Phillips of The Phantom Paragrapher
Paula lives in Tauranga, New Zealand and works as a children’s and teens librarian by day and a freelance journalist and book blogger by night. She is a voracious reader and has an extensive book knowledge on all genres. She writes for several online publications and review sites.
“The Phantom Paragrapher” reviews books “from Amish fiction to… Chick lit and Non-Fiction”
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